These Time Capsules Just Dropped on
08 / 18 / 2020
SWATCH THE WORLD
When Swatch launched in 1983, the Swiss watch industry was in crisis, low cost overseas models had come to dominate the market. Swatch, under the direction of Nicolas Hayek, transformed the watch to a statement of artistic expression. Using the latest quartz technology and utilizing lower cost manufacturing, the strategy took the market by storm and in a new direction. Suddenly, watches were no longer precious items that were carefully considered investments, but the hottest accessory where there was a frenzy to acquire every edition. It was Swatch that opened the door for what is now called the “Fashion Watch”.
SWATCH MUSICALL
The MusiCall series of watches was Swatch’s introduction of the alarm watch. The series ran from 1993-1998. The great collaborator, Swatch drew on the success of its early alliances with visual artists including Kiki Picasso and Keith Haring and tackled an ambitious project that invited sound as art to the watch world. Jean-Michel Jarre, Philip Glass, Peter Gabriel, Paulo Mundoca, Candy Dulfer, and Nam June Paik each composed melodies for this series.
PHILIP GLASS
American composer Philip Glass is known as the great minimalist. One of the most dominant musical influences of the late 20th century, the invention of his musical style is compacted sound, so that every note, pause, and moment in time is a fluid gesture with purpose and meaning. For Glass, independence meant the ability to control his time and his decision to guard this freedom allowed him to be the great he is today.
Don't Miss the next drop. Sign up for our newsletter and get the drop release dates as we release them!
Contact us
(213) 489-7068
Shop@Timecapsulecollection.com
Online Hours
Monday - Sunday
Online Only